Rufus Rabbit, is the funny bunny creation of designer and Mummy to four, Anna Danielle. Rufus Rabbit started out as a greeting card character, publishing amusing but completely made up facts based loosely around real life. Then, towards the end of 2011 Rufus made the transition into a 'baby gift' range based on nothing more than a hunch from a brother and sister team. Greeting cards were their supposed thing and yet with absolutely no prior knowledge of the baby or toy market this team and their fabulous motley crew of 6, set about bringing Rufus Rabbit to a nursery room near you.