Founded by Lulu in 1989, with the initial concept of briefcases for women, which eventually became an idea for vintage style rose basket bags. Lulu's intentions was always to push the boundaries. Still as passionately involved in the brand as the day she founded it, her designs have duly surpassed the role of just mere fashion accessories.
Today she still lives by the motto, ' Dare to be Different ', and the women who buy and wear Lulu Guinness, do just that. Her creations are regularly seen on the arms of women with a fierce sense of humour, and an even fiercer sense of their own femininity.